Online is
kinda my thing.
Online is
kinda my thing.
From customer experience and research to branding, service, and product design, I focus on reducing friction, making things clearer, and creating solutions that truly work for people.
The goal is simple: practical strategies and designs that deliver impact today and keep shaping a fairer, smarter future.
From Idea to Impact
Every service I offer is rooted in design, not as decoration, but as a tool to solve real problems and spark meaningful change.
Services
Depending on your needs, you can work with me through Cheering the Customer (for bold customer experience strategies), Helipsus (for deep research and foresight), or directly with me on Brand Strategy & Design.
Different doors, same goal: practical, creative solutions that deliver impact now and set you up for what’s next.
Customer Experience Solutions
for Tech Business
Bold, playful, and insight-driven — this is where we transform customer experience into a competitive edge. From mapping journeys to designing loyalty programs, we turn insights into irresistible experiences that spark growth and set brands apart.
Where curiosity transforms into certainty
Helipsus is all about digging deep into customer truths, capturing market trends, and testing ideas before they hit the market.
It’s research as a growth engine. Clear, practical, and always future-ready.
Some Best Sellers
Some Best Sellers
Branding
& Strategy Services
Branding & Strategy Services
Beyond the agencies, I also work one-to-one with businesses to craft brands that feel sharp, human, and future-proof. From strategy to identity design, I help you create a brand that’s not just seen, but felt.
Feedback
That Fuels Me
Don’t just take my word for it. Here’s what clients and collaborators have to say about working together, the results we’ve achieved, and the journey along the way.
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
Feedback
That Fuels Me
Don’t just take my word for it. Here’s what clients and collaborators have to say about working together, the results we’ve achieved, and the journey along the way.
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“StudioX attention to detail and innovative approach took our project to new heights. They understood our needs from the start and brought fresh ideas to the table, resulting in a product we're incredibly proud of”
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“StudioX attention to detail and innovative approach took our project to new heights. They understood our needs from the start and brought fresh ideas to the table, resulting in a product we're incredibly proud of”
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“StudioX attention to detail and innovative approach took our project to new heights. They understood our needs from the start and brought fresh ideas to the table, resulting in a product we're incredibly proud of”
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“StudioX attention to detail and innovative approach took our project to new heights. They understood our needs from the start and brought fresh ideas to the table, resulting in a product we're incredibly proud of”
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
Feedback
That Fuels Me
Don’t just take my word for it. Here’s what clients and collaborators have to say about working together, the results we’ve achieved, and the journey along the way.
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
How I work
1. Call & Plan
1. Call & Plan
1. Call & Plan
Intro Call & Create a Roadmap
We start with a relaxed chat to get to know your project, your challenges, and your goals. From there, we map out a clear, practical plan to move forward with confidence.
2. Strategy & Design
2. Strategy & Design
2. Strategy & Design
Design, Develop & Take Action
This is where the ideas come to life. We design, test, and build solutions that actually work. Keeping things collaborative, fast-moving, and focused on impact.
3. Reporting & Evolve
3. Reporting & Evolve
3. Reporting & Evolve
Track Results & Iterate
Once live, we don’t just leave it there. We measure what’s working, learn from the results, and keep refining until your solution really shines.
Let us address
your questions today!
You have different questions?
Our team will answer all your questions. we ensure a quick response.
01
How do I know which service is right for me?
It depends on what you need most right now. If you’re focused on customer journeys and CX strategy, start with Cheering the Customer. If you need research, insights, or validation, Helipsus is the way to go. And if you’re looking to shape or refresh your brand, I can work with you directly on Brand Strategy & Design.
02
Why are there three different names for your services?
03
How do Payments Work?
04
How soon can we get started?
05
Do you work with all types of businesses?
Let us address
your questions today!
You have different questions?
Our team will answer all your questions. we ensure a quick response.
01
How do I know which service is right for me?
It depends on what you need most right now. If you’re focused on customer journeys and CX strategy, start with Cheering the Customer. If you need research, insights, or validation, Helipsus is the way to go. And if you’re looking to shape or refresh your brand, I can work with you directly on Brand Strategy & Design.
02
Why are there three different names for your services?
03
How do Payments Work?
04
How soon can we get started?
05
Do you work with all types of businesses?
Let us address
your questions today!
You have different questions?
Our team will answer all your questions. we ensure a quick response.
01
How do I know which service is right for me?
It depends on what you need most right now. If you’re focused on customer journeys and CX strategy, start with Cheering the Customer. If you need research, insights, or validation, Helipsus is the way to go. And if you’re looking to shape or refresh your brand, I can work with you directly on Brand Strategy & Design.
02
Why are there three different names for your services?
03
How do Payments Work?
04
How soon can we get started?
05
Do you work with all types of businesses?
Digital Savings Product for Microentrepreneurs
Case Study
Creating a Support Site to Enhance the Customer Experience
Case Study
Building Alliances To Create A New Market Offer
Case Study
Designing a Customer-Centric Product Catalogue
Case Study
Designing a Patient-Centered Onboarding Experience
Case Study
Enhancing Cross-Selling & Financing
Case Study
Global Deployment of a Loyalty Program
Case Study
Worldwide Customer Experience Dashboard
Case Study
Designing a Senior-Focused Health Insurance Product
Case Study
Customer Journey Mapping for a Pharmaceutical Enterprise
Case Study
Digital Savings Product for Microentrepreneurs
Case Study
Creating a Support Site to Enhance the Customer Experience
Case Study
Building Alliances To Create A New Market Offer
Case Study
Designing a Customer-Centric Product Catalogue
Case Study
Designing a Patient-Centered Onboarding Experience
Case Study
Enhancing Cross-Selling & Financing
Case Study
Global Deployment of a Loyalty Program
Case Study
Worldwide Customer Experience Dashboard
Case Study
Designing a Senior-Focused Health Insurance Product
Case Study
Customer Journey Mapping for a Pharmaceutical Enterprise
Case Study
Digital Savings Product for Microentrepreneurs
Case Study
Creating a Support Site to Enhance the Customer Experience
Case Study
Building Alliances To Create A New Market Offer
Case Study
Designing a Customer-Centric Product Catalogue
Case Study
Designing a Patient-Centered Onboarding Experience
Case Study
Enhancing Cross-Selling & Financing
Case Study
Global Deployment of a Loyalty Program
Case Study
Worldwide Customer Experience Dashboard
Case Study
Designing a Senior-Focused Health Insurance Product
Case Study
Customer Journey Mapping for a Pharmaceutical Enterprise
Case Study
