Hey! I'm Moitaz.
Your CX strategist

I uncover the insights that bring businesses and customers closer together so I can craft experiences that stand out and stick in a global market.


By focusing on how you connect with people — what you offer, how it performs, and how it sells — I help you carve a strategic edge that puts you a step ahead of the competition.

Customer Experience Strategist. Researcher.
Product Manager & Service Designer

NEWSLETTER

NEWSLETTER

Get the Insider Scoop!

Stay ahead, get inspired, and level up your CX game effortlessly!

Get the Insider Scoop!

Stay ahead, get inspired, and level up your CX game effortlessly!

Up for a different taste?

I work from two lenses. Cheering the Customer is the CX playground: practical moves, real stories, and ideas you can ship. While Helipsus is the research and foresight lab (signals, trends, and evidence to guide what’s next). If you want you can dive deeper.

Turning CX into Desire

This is where we spill the secrets behind unforgettable customer experiences.


Bold insights, cheeky takes, and practical moves that turn “meh” journeys into magnetic ones.

Research with Foresight

Find deep dives into research, foresight, and the tools that help us see what’s next.


Clear, future-ready insights to guide smarter design and sharper strategies.

Turning Insight into Impact

Actionable strategy, rigorous research, and smooth product execution. All built to identify what matters, design what’s next, and help your team deliver with confidence.


Practical, high-impact support across CX, research, and product. I cut through the noise, focus on what works, and keep momentum moving.


Always fast, collaborative, and designed to get results that stick.